A Startling Fact about Cbest Essay Writing Topics Uncovered

A Startling Fact about Cbest Essay Writing Topics Uncovered Your school is tossing around the notion of uniforms for the whole student body. A minumum of one parent should work at home. Our 1-hour essay writing service may be an ideal solution for you. After you settle on this issue and pick the position on which you will base your essay, the remainder of the job can then begin. You may trust us to give expert assistance for many of your academic writing needs. You still have to make an outstanding bit of writing. Don't neglect to bring a strong hook at the beginning (introduction paragraph) and wind up with an impressive conclusion to earn the reader want to talk about the interesting persuasive essay topics of your selection. Daily writing prompts are among the absolute most helpful techniques to help kids learn to express themselves and that their ideas and ideas matter. Topic sentences explain to your reader why you're telling them something, making the reader more invested in what you need to say. It's always a good idea to get another person to critique the work since they'll be in a position to catch mistakes the writer's brain won't. Regardless, it's always a better idea to work with a topic that is especially close to you and that you get a genuine interest in, rather than just picking a random topic. 1 mistake in your formula may give a completely different answer. If you can select the matter all on your own, it's possible to think of the issue of interest! The issue, nevertheless, is that not all businesses can be relied on to deliver quality essays on time so you need to be cautious in selecting one. Keep in mind, in addition, there are discounts available when purchasing all 3 e-books and free shipping when purchasing all three text books. What is a great website full of ideas at no cost. Now write to spell out which holiday do you prefer. Directions for Writing Before you start writing, consider which is your favourite holiday and why. Discussing something that you're familiar isn't only more fun but also a whole lot simpler. Some feel parents ought to be allowed to provide permission for their minor children to have tattoos, because they are making the decision for their own children. Parents should speak to kids about drugs at a youthful age. Parents of bullies should need to pay a fine. Finding the Best Cbest Essay Writing Topics There are a few great topics to take into account when deciding on a topic for your argumentative essay. Examine the essay for plagiarism A superb essay is a distinctive essay, thus a check for plagiarism is an incredibly important stage. Selecting an excellent topic for your essay is among the most crucial and frequently tricky parts for many students. Still, figuring out the very best topic for your essay isn't your only concern for a student. Imagine that you're a school principal faced with the job of making policy for your school. There are several persuasive essay topics to pick from to finish your high school or college assignment. On the flip side, some argue that the expense of college leaves students with crippling debt they'll never have the ability to repay. Often college students get into lots of stress to get the perfect topic for the essay. To choose which subject you're likely to discuss, it's essential to see the complete collection of good persuasive speech topics from the specific area of study. Below you'll find a list of our most popular 5 paragraph persuasive essay topics which you'll be able to order right now and find the grade you have earned. Qualities of a great persuasive essay topic The topic needs to be specific. The topics ought to be pertinent to. As any guide on how best to compose a persuasive essay will inform you, your essay has to be organized in paragraphs with a logical progression from 1 paragraph to the next. There are invariably a few suggestions which you may use when you're writing persuasive essays to be certain that you compose the best ones possible. Just stick to the guidelines stated above, and you're going to be well on your way to writing a decent persuasive essay. The greatest persuasive short essays often concentrate on controversial problems. Yearly driving tests ought to be mandatory for the initial five years after obtaining a license. They should be mandatory over a certain age.

Truman Doctrine And The Cold War - 1463 Words

The Cold War was one of the most peculiar occurrences in human history, which endured almost fifty years and all those years was the dominant characteristic of international relations. It was a period of indirect confrontation between two, at the time(1945-1989), most powerfull countries in the world- the Soviet Union and the United States of America. However, there is no exact and precise date of the beginning of the war, as it started gradually, with the contribution of many different causes. However, a common question usually arises: was the Truman Doctrine responsible for starting the Cold War? First of all, Truman doctrine and its objectives must be presented. The Truman doctrine was established in 1947, by the thirty-third president of the United States- Harry S. Truman. In the book â€Å" The Truman Presidency’’ the Truman doctrine was described as ‘’one of the most momentous events in international political relations of this century†. The Truman Doctrine was necessary, as the communist push and constraint on Greece and Turkey menaced both of them with debacle. The main issue was, that if Turkey fell, Greece would collapse with her and vice versa. And if the USSR would break through these political barriers, the rest of Europe, the Middle East, North Africa and even India would be in peril. In other words- there would be an obvious dominance of Communism, which could not be allowed, as it would disrupt the growing idyll of capitalism and democracy. The only way thatShow MoreRelatedThe Function of the Truman Doctrine and Marshall Plan i n Preventing the Spread of Communism During the Cold War952 Words   |  4 Pagesthe United States during the Cold War fully supported the growth of democratic nations. The USSR, however, wanted countries to become communist like them. These opposing views led to tension between the two nations. As a result, in 1947, President Truman issued the Truman Doctrine which stated that the United States would supply aid to any country as long as they pledged to be democratic. The Marshall plan was enacted in 1948 and it was similar to the Truman Doctrine except it provided financialRead MoreTruman Doctrine And The Policy Of The United States1311 Words   |  6 PagesHarry S. Truman once declared, It must be the policy of the United States to support free peoples who are resisting attempted subjugation by armed minorities or by outside pressures. (Truman Doctrine, ourdocuments.gov) This quote was given by President Truman in a speech directed to Congress in hopes that they would aid his mi ssion and goal. This doctrine, or principle, that was expressed by President Harry S. Truman in 1947, was called the Truman Doctrine. President Truman s stance was that theRead MoreCurrent Events and US Diplomacy on Truman Doctrine957 Words   |  4 PagesCurrent Events and US Diplomacy: The introduction of the Truman Doctrine in March 1947 by President Harry S. Truman was an outline for the basic foreign policy that America would use against Communism and the Soviet Union for nearly four decades. While President Truman assumed office while inexperienced in global affairs, the doctrine demonstrated his firm stewardship on foreign policy. The doctrine, which was eventually adopted as an international relations policy, was introduced in a speechRead MoreCold War and U1205 Words   |  5 PagesThe Cold War and U.S. Diplomacy: The Truman Doctrine Mark Newsome Strayer University Politics 300 Dr. Sussie Okoro 16 March 2014 The Cold War and U.S. Diplomacy: The Truman Doctrine Harry S. Truman was President of the United States from 1945-1953. President Truman presidency was marked throughout by important foreign policy initiatives. Central to almost everything Truman undertook in his foreign policy was the desire to prevent the expansion of influence of the Soviet Union. At the endRead More Why the Cold War developed by 1949 Essay865 Words   |  4 Pagesthe Cold War had developed in many ways since 1945. The most significant factor to the development of the Cold War since the end of World War II, was the building of the Iron Curtain in 1946 which divided the communists countries of Eastern Europe from the non-communist countries of the West and considerably contributed to the hostilities between the West and the USSR. Other reasons why Cold War had developed by was because of the different ideology to begin with, the Marshall Plan and Truman DoctrineRead MoreThe Truman Doctrine1364 Words   |  6 PagesThe Truman Doctrine and the Development of America n Foreign Policy during the Cold War On March 12, 1947, President Harry S. Truman defined United States foreign policy in the context of its new role as a world superpower. Many historians consider his speech to Congress as the words that officially started the Cold War. The Truman Doctrine was a major break from U.S. historical trends of isolationist foreign policy. His speech led to the Cold War policy of containment. Moreover, it served as aRead MoreThe Truman Doctrine and Iron Curtain Speech802 Words   |  3 PagesThe Truman Doctrine and Iron Curtain Speech After World War II, the USSR and United States engaged in an unprecedented conflict called the Cold War. Despite the armaments being produced, this war was not directly fought with thousands of soldiers or massive weapons. An enormous rise in tensions created a competition between the two countries for diplomatic, economic, cultural, and military dominance. Of course, nothing was official until President Harry Truman and Winston Churchill worked togetherRead MoreThe Sources of Soviet Conduct by George F. Kennan Essay694 Words   |  3 PagesCommunism from spreading was through containment, even though the telegraph did not have the word containment in it. The Truman Doctrine was established and the number of Presidents that viewed war in foreign soil. Kennan continued to fight Communism and had inputs and theories on other conflicts to include Vietnam and Korea. George Kennan was an observer of the Russian Civil War aftermath. Kennan served as a Soviet front for two years in Moscow as chief of mission and a consultant for AmbassadorRead MoreThe Soviet Revolution Of Ussr872 Words   |  4 Pagesstarting in 1993 the war on terrorism. And as soon as WWII ends the Cold War starts with the USSR. 2. One of the most important presidents during the Cold War was Harry S. Truman. He set forth the notion of containment. Containment is where the US tried to contain communism in every country they could. A great fear was that of the domino effect, the belief that if one country fell to communism, so would another, just like dominoes falling. The two biggest plans that came from Truman to contain communismRead MoreCurrent Events And U.s. Diplomacy1412 Words   |  6 Pagesthey are deals, treaties, or presidential doctrines. Presidents create presidential doctrines because of the conflicts of interest that arise, relationships that exist among each other, and provide the solution to the conflict. Definition and Summary A presidential doctrine is a collection of ideas and a group of actions that are used to alleviate or remedy the conflicts of interest in a certain geographical area of the world (Jones, 2011). As the World War II was gradually coming to a close in 1945

Challenges Associated With the Logistics Management-Free-Samples

Questions: 1.Describe the key success factors for the strategies that were implemented in the case study. 2.Explain the likely challenges associated with the logistics management strategies applied to create solutions in this case. 3.Describe the strategies that should be implemented to maintain the results that have been realised. Answers: Introduction Logistics and supply management is two different words and concept in which logistics refers to as the activities that enable the flow of goods through the supply chain (Christopher, 2016). The report is based on the case study of Logistics and supply management of KANE Is Able. The aim of the report is to reflect the key success factors for strategies, challenges associated with logistics management and some recommendations. Kane Is Able (KANE) offers the complete logistics support for a high-volume to PG (Procter Gamble). PG is a well-known leading American multi-national consumer goods corporation that came into existence in the year 1837. The company has its headquarters in downtown Cincinnati, Ohio. PG has manufacturing plant for Bounty, Charmin, Pampers and many other brands (PG, 2018). Kane Is Able is a third-party logistics provider that helps the retail partners and manufacturers with the facility of warehouse and distribution of goods across the U.S and the company came into existence in the year 1930 (Kane Is Able, 2018). 1.The key success factors for the strategies Kane is responsible for the manufacturing/-in-plant support, distribution, and warehousing of the products and yard services. The performance of the company was jumped high after the assumed facility operations from another 3PL but in 2011 it dropped after that the company planned some strategies to enhance the performance. The key factor behind the success of the strategy was the joint plan of Kane with PG along with this the company transformed the site into a high-performance. Kane conducted the detailed site assessment with the help of which they were able to analyze the problems that they are having in their system and processes. They found that there is need of right personnel at the place. Assessment of the site was one of the biggest factors due to which they replaced their employees for improving performance. The company provided the clear instructions to their employees about the culture of accountability which was critical for all the team members confessed by Torrey (General Manager) but this was an effective way to improve the performance. The codes of Kane became the key success factors for the strategies that were implemented in the case study. These codes were: - Keep Safety first Sweat the details Honor your word Avoid Surprises Treat customers like family 2.Challenges related to the logistics management strategies applied to generate resolutions in this case In the year 2011, the Kane Company fall because of challenges related to the inventory accuracy and safety. Considering the challenges the company applied some of the resolutions which are discussed below: - Safety: - PG and Kane local management partnered to initiate the recordable incident rate (RIR) for safety incidents from red to green. The company introduces the tactics related to the safety huddles, safety gratitude and reward package along with this the company employed safety metrics boards and the wide-ranging communication on the safety risk triggers. This results in the decrease in the safety incident rate as the RIR went down from 2.3 in 2011 to 0.0 in 2014. Inventory: - PG conducts surprise inventory reviews throughout the year and this review procedure is performed by the employees of the company and by the other faculties. A quality team of Kane and PG was formed with the motive to identify the root causes. The result of the sudden audits were 100% which shows an improvement in the challenge which was faced by the company. Storeroom Operations: - This was one of the major operations that were conducted by the Kane Company. Every item that was used by the PG was used in the 1.5 million-square-foot plan from the equipment plants to the small electronics are sourced from the operated storeroom of Kane. Kane Company decided to implement the Six-Sigma methodologies to discourse the root causes that were driving down invoice and (IRA) inventory record accuracy. Six-Sigma is quality and process management tool that is used by the manufacturing industry to bring the improvement in their operations (Pyzdek and Keller, 2014). After the implementation of Six-Sigma tool the IRA increase from 96% to 99%. The improvement was possible because of Kane team's strong performance and as a result, the PG enlisted the team to assist on the high-profile projects. These projects were the provision of the PG export delivery to Japan and Australia and the direct-to-store goods distribution from various other PG plants. 3.Strategies that should be implemented to maintain the results that have been realized The company can maintain the results that have been realized by making the continuous use of the six sigma tool because the tool brings the changes if the company implement it for a long duration. Kane Company can also combine the RFID technology with the supply chain. The RFID (Radio-frequency identification) uses an electromagnetic field to mechanically identify and track the tags that are related to the object (Ahson and Ilyas, 2017). Through this company will be able to manage the projects smoothly as they will be able to track the goods that help in merchant in keeping the record and leads to client satisfaction. Kane should also try to manage the good relationship and partnership with the companies who can give those projects. Effective relationship helps the company in generating more of revenue and will enhance the image or reputation in the competitive market Conclusion It can be concluded from the report that the Kane Company was aware that they are lacking somewhere due to which their operations result in the downfall. This is the reason they immediately took the steps and form strategies which are discussed in the report. Along with this the report also reflects how the company deals with the challenges faced by them (Mangan, Lalwani and Lalwani, 2016). At the end, there are some recommendations given to the company related to the strategies that should be implemented to maintain the results that have been realized References Ahson, S.A. and Ilyas, M., 2017.RFID Handbook: applications, technology, security, and privacy. New York: CRC press. Christopher, M., 2016.Logistics supply chain management. UK: Pearson. Kane Is Able, 2018. Kane History. [Online] Available at: https://www.kaneisable.com/history [Accessed 15th February 2018]. Mangan, J., Lalwani, C. and Lalwani, C.L., 2016.Global logistics and supply chain management. 3rd ed. Great Britain: John Wiley Sons. PG, 2018. Who We Are. [Online] Available at: https://us.pg.com/who-we-are [Accessed 15th February 2018]. Pyzdek, T. and Keller, P.A., 2014.The six sigma handbook. New York: McGraw-Hill Education.

Truth free essay sample

This paper discusses the philosopher John Deweys central criticisms about the traditional conception of what truth is and the effects of this on human personality. This paper discusses the philosopher John Deweys central criticisms about the traditional conception of what truth is and the effects of this on human personality. It describes what the reconstruction of philosophy means, to Dewey. It concludes with real life experiences that tie in with Dewey?s notions of Truth and Reconstruction in Philosophy. Dewey believed that this traditional definition of truth effected human personality He conceded that in society conflicts existed between old traditions imbedded in institutions and new ways of thinking(Dewey, 483). These conflicts discouraged people from thinking independently or in opposition to what is perceived as socially acceptable. Consequently, this discouragement of independent thinking suppresses an individuals true personality and intellect. Truth free essay sample What is truth? All words hold power. Words have the power to break down and tear apart a person wither it be emotionally, physically, or spiritually and those same words have the power to build a person or foundation. But the words themselves are not what give them the power that they hold it Is us the people that give them the powers and meanings that they hold. We might not be aware of It but we are the ones who determine which words have what type of power. We decide which words label you as what.Certain words can liberalize you as a horrible person but also some words an label you as the greatest person someone has ever met, It all depends on what type of Impact we want a certain word or group of words to mean. One word that holds a lot of meaning Is truth. Truth Is the key a component when It comes to more than one person being successful. We will write a custom essay sample on Truth or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page When I hear the word truth I think of reliability, dependability, trust, loyalty and honor. To have you full trust In someone Is a huge thing in the society we now live in. Without truth we lose and destroy a lot important bonds and relationships because of it.Foundations are built around trust. Truth to e means a belief that someone and something is reliable, honest or good. But truth is more than a word with a definition it is life. My mom use to always tell me that the truth because the truth will set you free, truth is beauty and beauty is in the eye of the beholder. She would tell me this meaning that telling anything other than truth will lead it eat ate you and your conscious and as you compound more and more lies with it you will continue to eat at you until you are set free by telling the truth. When youre at the wrong a lot more people respect that you are telling the truth and wing up to what you did then trying to cover it up with a lie to make things look better. She would tell me that truth is beauty and beauty is in the eye of the beholder, she would tell me this with the idea I would understand that every expects and dollies the truth and people will only as truthful to you as you are to them. If you ask million different people what the word truth means you would easily get a million different answers but one thing that we all can agree on is that there is no one truth, we live a world of many truths.We all want and expect the truth but the recipes words of truth can also hurt you Just the same or even more than a Ill could ever do. We as people who plead and beg for the truth to be told majority of people dont know how to truly accept the truth. The disagreement or argument that I always hear Is that telling the truth may not always be a good thing. Some people that a little white lie is better than keeping It truthful It makes them happy. Is there a thing as being too honest or being to truthful?Many people argue that telling the truth and only the truth as the best way to go about life, although the truth might rut someone feelings It still needs to be heard. If the truth Is not what you want to hear a smart person accepts the truth and uses It to better their situation or themselves. Is It acceptable or the right thing In the end to Ill to protect someones feelings from being hurt? Some people might argue that all anyone wants to do Is to be happy throughout life and if they have to live a lie to be happy that should be mans word means and tells you all you need to know about a man.If a man is anything other than or tells anything other than the truth he is to be frowned upon. In one aspect that truth plays a big role in is in a marriage, or relationship. A relationship or marriage without trust or the ability to be truthful is bound to be a failure. Before getting into relationships a lot of people have problems w ith trust from possibly early childhood experiences or past relationships. Truth in a relationship can not only be said or talked about actions have to be forth.No truth in relationships leads insecurities within people and the inability to trust in a relationship can cause the feeling of emotions such as anger, pain, betrayal, and cushioned. No matter how much you love someone if they do not feel trusted feelings towards a person and a relationship quickly change. When you get married you make a lifetime commitment to love, care, be loyal and truthful with your loved one. There is no getter felling then being told anything but the truth by someone who means more than the world to you.To be untruthful will forever have you liberalized as disloyal, undependable, and dishonorable and to me those who are untruthful are lower than the earth itself. Finding out that your significant other is withholding the Ruth from you is a devastating thing to deal with. The truth holds such a big role in the success of relationship that withholding it our telling anything other than truth can have such a negative impact on whats meant to be the upbringing of happiness in your life.Being true to you is another part and form of truth. When being true to yourself it is having integrity for what you believe in and your morals. Being true to yourself is not changing who you are or what you about when you a tested by adversity and how you act in the face of success. Being true to yourself is to know ND understanding the truth of who you are, accepting your own personal flaws and imperfections along with advantages and your own personal abilities.Being true to yourself is not letting anybody change who you are, that means that you hold on to what you know and was taught was correct wither it be your religious ways, the true ways of your culture, or your true goals in morals that you live your everyday life by. When you are true to yourself people respect you and your ways more and are more willing to listen to you. Being true to yourself and having inner truth and inner peace tit who you are I believe is the main key to being happy. As stated before all words have their own strength and power.They have the power to break down a person or foundation or they could also build them up, wither it be emotionally physically, or spiritually. We as people in this society give words the power that they hold by how we act upon their meanings. Truth is one of the simplest words but holds a lot more power than any other. Truth is much more than a simple word with a meaning it is a way for life that we all should follow. Truth is the main component of success in legislations, work place, friendships, and many other things we involve ourselves in our normal day life. Without expressing or acting on the word truth and the meaning behind it a lot of different relationships and bonds will be lost and destroyed. When I hear the word truth I think of reliability, dependability, trust, loyalty and honor. To have you full trust in someone is a huge thing in the society we now live in. There is no one truth there are many different forms of truth in the world that we live in. I dont think that two people will agree and give the same definition for truth if asked. D the best way to show that who you truly are.When I hear the word truth I think of reliability, dependability, trust, loyalty and honor. To have you full trust in someone is a huge thing in the society we now live in. Wither you understand or want to believe it or not the world that we live in is ran and built around the idea of how truth is and how truth should be no matter if its the truth in someone else I a business aspect or in a relationship with someone that mean the world to you, or if its Just the truth you hold within yourselves. I think at the end of the day we expect and deserve the truth in our lifes.

The alliance system

The alliance system, which had kept Germany out of war for so long, has forced us into one. For almost a century after the fall of Napoleon in 1815, Europe has been largely peaceful. Until now. With the Franco-Prussian War, and other revolutions in 1848, the systematic dismantling of unity which has been so supported is now undergoing an ironic dismantling. They tell us Central Europe is growing up! If it is then how come it is pulverizing its own foundation? Now 1871, after over one thousand years of political bickering and jostling, the Germanic states finally unify behind one flag. Led by the will of our dear "Iron Chancellor", Otto Von Bismarck, we have accomplished in a less than a decade what has taken the rest of the major European powers hundreds of years. What is not being told however is the fact that it is all just a facade for Bismark to hide his shameful face behind. We have just undergone the fastest rise of a true world power in modern history. Right now, Italy is idolizing us and trying to unify also. We must not let Italy, nor any other country for that matter, see our true self. We must keep face for old Bismark and not let him down. For if we were to make a slip and show the slightest bit of rebelliousness in our blood, we let down our country and pull the mask off the actor. The unification of Germany was indeed a good idea, but in my opinion, created a strain on Europe. The powers at the edge of Europe (Great Britain, France, and Russia) have been exerting pressure on the center. Now for the first time, the center of Europe is becoming sufficiently powerful to press on the periphery. Bismarck realizes this shift, and its consequences. Almost immediately, he set about creating a system of alliances. They are designed primarily to prevent war and maintain the status quo. The alliance system, which had kept Germany out of war for so long, has forced us into one. Millions of graves are...

How to Become a Cardiovascular Technologist

How to Become a Cardiovascular Technologist You may consider yourself an expert in affairs of the heart (or, like many of us, less than expert but determined to keep going), but can you work an EKG machine? How about defibrillator paddles? For those, you need fully trained professionals- cardiovascular technologists. If you’re looking for a healthcare career that’s on the forefront of heart health and emergency medicine, becoming a cardiovascular technologist could be the right path for you. The Role of  Cardiovascular TechnologistsCardiovascular technologists work with physicians and other medical professionals to treat diseases and issues that affect a patient’s heart (cardiac) and blood vessels (vascular system). These techs specialize in the equipment and procedures used to diagnose heart disease, provide emergency treatment, or treat chronic diseases. Cardio technologists’ responsibilities may include:Performing stress tests on patientsTaking patient historiesImplanting stents, pacemakers, an d other internal devices that treat heart ailmentsUse defibrillators and other equipment to perform life-saving treatment during heart attacks or other emergency situationsUsing diagnostic or imaging equipment such as electrocardiograms (ECGs/EKGs), Holter monitors, X-ray, sonograph, and other biomedical tools and devicesThere’s also opportunity to specialize. Many cardiovascular technologists choose to focus on particular areas:Cardiology- Technologists specialize in implanting catheters, pacemakers, and other internal devices.Echocardiography- Technologists specialize in using ultrasound equipment to test and diagnose.Electrocardiography- Technologists specialize in performing EKGs, running stress tests, and fitting patients with monitors that record heart activity.Vascular technology- Technologists specialize in monitoring blood flow.This is also a role that involves a lot of direct patient interaction and care as well as technical expertise, so a good bedside manner is es sential for cardiovascular technologists. Cardiovascular technologists typically work in hospitals or clinics in cardiac catheterization labs (also known as cath labs), which are specialized examination rooms set up with cardiac-specific equipment. They can also be found in other types of diagnostic labs as well.The BenefitsBecoming a cardiovascular technologist offers a number of benefits, both unique to the job itself and general to jobs in healthcare:Increasing demand. As a society, our heart health†¦isn’t great (thanks for that, delicious bacon). As the need for more diagnosis and treatment grows, so will the demand for the technologists who specialize in the heart.A full-time schedule. Cardiovascular techs typically work a standard 40-hour work week, although this may include nights, weekends, or periods of being on call.No advanced degree required. Cardiovascular technologists typically complete a 2-4 year program that includes instruction in biology in medical sci ence, as well as training them on equipment and completing clinical rotations. A master’s degree is typically not necessary.Being a superhero. Those who specialize in cardiac issues are taking on a very demanding task, but are also taking part in a literally life-saving career.The QualificationsAs a cardiovascular technologist, you can expect to meet these preliminary requirements:A high school diploma (or equivalent), plus completion of a 2-4 year degree or certificate program. If you take a two-year associate’s program, you can expect to spend an additional 1-2 years if you want to specialize in a particular area.Clinical training (often provided on the job).Any training program you undertake will need to be accredited by the Commission on Accreditation of Allied Health Education Programs (CAAHEP).In addition to the educational requirements, you should also have these skills:Good bedside manner for patient careProblem solving skills in high-pressure situationsCompute r skillsStrong technology/equipment handling skillsExpertise in biology, anatomy, physiology, and medical terminologyThe ability to work on your feet for long periods at a time, often wearing protective gear like lead vestsThe DecisionOnce you feel comfortable that you have these skills and qualifications (or are interested in pursuing them), it’s time for a pre-flight checklist to make sure you’re committing to the right path.Are you comfortable in a fast-paced, pressure-filled medical environment with potential crisis situations?Are you extremely detail-oriented?Are you unfazed by blood and bodily fluids in your professional environment?Are you able to keep calm and do what you need to do no matter what’s going on around you?Can you commit to the education and training it takes to become a cardiovascular technologist?Are you willing and able to keep on top of medical equipment and technology trends?â€Å"Yes† is the optimal answer to all these, but itâ €™s important to be honest. If you feel like you’re not going to be able to be the person wielding the paddles in an emergency heart attack situation, now is the time to admit that to yourself. If you feel like you can overcome any initial obstacles and meet the baseline requirements, then this really might be the right path for you.The OutlookAs you read earlier, this is a career path with a very bright outlook right now. Healthcare in general is growing by leaps and bounds, and cardiovascular health is a major part of healthcare needs now and for the foreseeable future. The median salary for cardiovascular technologists is $54,880, per the U.S. Bureau of Labor Statistics. The Bureau also projects that the field will grow by an astonishing 22% by 2024, faster than most other careers. And in fact, U.S. News and World Report lists it as #13 in its survey of Best Health Support Jobs. This is a promising career path that is demanding and will challenge you every day, but it is also one that provides great rewards, and puts you at the forefront of modern medicine.If you think that becoming a cardiovascular technologist is the right choice for you, good luck!

Performing Flamenco Dance at a Wedding Assignment

Performing Flamenco Dance at a Wedding - Assignment Example Therefore, this dance is an all-inclusive activity (Pohren 67). It involves numerous dance movements. One of the common ones is a rhythmic expression whereby I exhibit rapid movements of the heels and feet. Moreover, I engage in an activity of slapping both the chest and clapping of hands. I alternate this with steps made with the feet. Flamenco dance also involves lower body movements which begin from the waist downwards. These include hip rolls, juts of the hips, lifting of the legs, which is usually done with the kneels down as well as making circles with the legs (Pohren 88). Notably, I also include numerous movements of the upper body. Some of the common ones include twisting of the arms as well as making circular movements using my arms. The most intriguing movement that I like most in the flamenco performance includes making the spine a spiral. This movement serves to produce a counter line reflected on my back (Scheff, Sprague and McGreevy-Nichols 140). There are also circula r movements whereby I involve my wrists and fingers. In other occasions, dancing extends to fanning using my fingers. On other occasions, I combine different movements to exhibit an expression that involves the entire body. These are enhanced by shrugging shoulders, jumping, hopping, different facial expressions and gestures. In every single performance where I am invited, I combine all these different movements (Ruiz 71). The flamenco dance originated from Spain and is common amongst Spanish dancers. However, flamenco classes are available in different countries. I was intrigued by the dance from an early age a factor that motivated me to register for dancing classes. Although in my initial days in the dancing class, I focused on general dancing, I later specialized in flamenco. In an American society, where the dance is not common, I took a lot of time to monitor the steps.  

Heart Failure Essay Example | Topics and Well Written Essays - 1000 words - 1

Heart Failure - Essay Example Heart failure is a long-term chronic condition that is diagnosed when the heart fails to pump enough fresh oxygen-rich blood. Emphasising this perception, the study will critique the research conducted by Korajkic, Poole, MacFarlane, Bergin & Dooley (2011) assessing their justification to all the consequences and implementations of pharmacist intervention on ambulatory heart patients. A critical assessment will also be conducted based on the research projecting the ethical norms of human participants. Notably, Korajkic et al. (2011: 126) concludes that there are â€Å"significant differences between† the groups when concerning pharmaceutical doses, which relate to heart failure-related knowledge as well as understanding, which will also be discussed in the following report. Nevertheless, the reviewing also notes that in order to enhance the relevance of the report, approval was obtained from Alfred Human Research Ethics Committee and Monash University Human Research Ethics Com mittee but lacking any further information about obtaining free consents from the human participants. This certainly increases the validity of the inference drawn in the article that the pharmaceutical interventions developed the capability of patients concerning heart failure to self-adjust its diuretic dosage by using a flexible dosing schedule based on patient’s weight, resulting in worth of life enhancement and a decrease in hospital readmission due to overload (Korajkic et al., 2011).

Wonderful Health Benefits Essay Example for Free

Wonderful Health Benefits Essay As the world becomes aware of all the wonderful health benefits of malunggay plant, the next question for many is how to use malunggay or moringa. Fortunately, malunggay is very versatile because one can enjoy all its benefits in a variety of ways. One of the best ways to ensure that one’s body gets to absorb all the goodness of malunggay is by drinking it as a tea. Malunggay tea is a very healthy drink because it is abundant with polyphenols or flavonoids, an effective antioxidant. If you cannot find moringa or malunggay tea in the market, you can buy or harvest (if you have your own moringa tree) fresh malunggay leaves and try making your own malunggay tea. The malunggay leaves to use should be so fresh with no signs of yellowing. How to Make Malunggay Tea You will need: Fresh malunggay leaves with no signs of yellowing (2-3 compound leaves) Clean Tray Clean sheet of manila or bond paper Basket with 2-3 cm. fine mesh Tea bags Air tight containers Procedure: Put the fresh malunggay leaves in a tray. Clean the leaves by dusting and sorting out any unnecessary particles.   Then lay out the leaves in a clean sheet of manila or bond paper. Put the malunggay leaves in an indoor drying shade and left it there for 2-3 days. Be careful not to sun-dry the leaves as it will destroy the vitamins and minerals in malunggay and affect the quality of the tea. The malunggay leaves will only be air-dried to wilt and remove excess moisture and it only needs a very light amount of oxidation. After the air drying, the next process is pan-drying. In this method, heat will be applied to the dried malunggay leaves by dry cooking it in hot pans. Minimal oxidation will happen during this process. To do this, heat the leaves in a pan with a very low fire to remove excess moisture and to sanitize it. The leaves should be constantly stirred and turned over for 2-3 minutes. Be careful not to overcook it. Put the roasted leaves in a transparent plastic bag. Seal or tighten the plastic bag and then crush the leaves until it turned to tiny powder particles. Pack the tea leaves in air-tight containers and store it in a cool, dark and dry place to maintain freshness. Proper packaging is a must because the shelf life of malunggay tea depends on it packaging. It also has the tendency to lose its flavor when exposed to air. To brew malunggay tea, you can put  ½ teaspoon of malunggay tea leaves and place it in a tea bag. You can buy tea bags in some Chinese drug stores. Then submerge the tea bag in boiling water for a few seconds. After that, put the tea bag in a cup and pour just enough hot water. Let it steep for 1- 3 minutes. One can add honey or sugar if desired. Enjoy your healthy moringa tea!

Justice often masks an occurrence of injustice in many forms and in :: English Literature

Justice often masks an occurrence of injustice in many forms and in the crucible by Arthur Miller, the leaders of Salem, believe that the way that they are dealing with people of strange happenings is right and just but is actually wrong and unjust. Justice can be defined as the right and moral decision and general beliefs. Injustice can be defined as unfairness and a lack of justice. Someone who is done by an injustice may have been judged to harshly. In "The Crucible" by Arthur Miller, the target audience is young adults to the older generation. This play is based on real events which occurred in 1692. The Crucible is saying that in Salemat this time there is very little justice, this is shown when Hale says "Goody Proctor, I have gone this three month like our lord into the wilderness. I have sought a Christian way, for damnations doubled on a minister who counsels men to lie." In this Hale is saying that he no longer follows the beliefs of Salem and he now follows the beliefs of Christianity. Justice is conveyed in Arthur Miller's "The Crucible" by having a character like Hale, who comes into Salem as a man who strongly believes that accusing and hanging people because of witchcraft is right and just, but he later realizes that what he believes is wrong and unjust. He then decides to change his ways. Also at the end of Act 1, there are many quick accusations being made which leaves the reader in suspense and a long wanting to know what will happen to all these people who were accused. The leaders of Salem believe that what they are doing is right and just, but in reality it is an injustice. This is how justice can often mask injustice. Justice often being masked by an injustice can also be seen in the text "Justice without a Conscience." This text is showing a statue of Lady Justice, who usually represents, Anti-discrimination, fairness and justice, is now representing discrimination, unfairness and injustice by the statue not wearing a blindfold which allows her to be discriminative against people, her scales are unbalanced which would make things unfair. Also the blindfold is pulled over her mouth stopping her from speaking which represents that justice is not always heard. There is a man passed out at the base of the statue. This is using a high angle shot to show that the man is very insignificant and lady justice is large and very important. Another text which shows justice being masked by an injustice is a cartoon where an upper class man has just shot a woman, killing her.

My Best Friends

Leah YoungYoung 1 2/14/13 Essay#2 English 101 My Best Friends There’s really no great way to start my story other than with the truth. I was 31 and living in a tiny apartment in one of the worst neighborhoods in Louisville. I was on my second divorce and third abusive relationship. Between me making excuses for bruises and the women my then husband was seeing while I was working, life for me was a sad one. I woke up one morning and decided I had to leave. I packed all I could, filed an EPO and waited for him to be served. I then moved my family into my cousin’s house while still paying rent on my apartment.It took an entire month to go back to my apartment. I’ll never forget that feeling while walking back to my apartment for the first time. I felt the heat as if there was a knife at my back as I walked down that sidewalk, as if someone was staring me down. Every time I heard something that fear would set in, and believe me fear itself is a powerful thing. At thi s point I had no companionship and I knew I needed it. I had all I needed otherwise, I had my own place, my kids and had found Jesus. I wanted companionship, unconditional love but had no interest in dating being the market for a quality man was small.Besides I was nowhere close to being ready for a relationship, so I decided I would get a dog. I got online and posted to my friends if they knew anyone that had a small dog that needed a good home. An adoption agency was suggested so I started browsing. I applied for a few but they were already taken and Young 2 the only one that was available I didn’t think anyone would adopt. Another friend of mine gave me the number to a temporary rescue for dogs. I called them and she said there was a small dog that was going to be put down if no one adopted him, so I agreed to pick him up the next morning.I had no idea what he looked like, only that his name was Biscuit. The next day I went to the rescue and there he was the dog I said â⠂¬Å"no one would adopt†. Everyone wanted a full breed so they were adopted quickly leaving Biscuit, â€Å"The Ugly Duckling†. When I first saw him I chuckled seeing his funny build. He is one half Dachshund (wiener dog) and half Chihuahua, both breeds love to bark. He had his ears perked up looking like satellites, his eyes matched his coat, his legs are short and stocky, long body and his face is a cross of both breeds, he is called a Chiweenie.As I watched Biscuit playing with the other dogs, I just fell in love. After I played with him for 30 minutes, watched him drag toys out to share with his pals and the wagging of his tail when I first picked him up. It was then decided that he was a perfect fit for me being the oddball, so I brought him home and that night he jumped right in the bed and snuggled with me under the blankets. (Biscuit, age unknown 2012) Young 3 After a week with Biscuit I felt that unconditional love I’ve needed for years, filling that void in my life. I went and saved his precious life, and he made mine a happier one.His unconditional love makes my quality of life far better than what it was. I was now happy in my little apartment. This was the first time I was just me and had to learn who I was again. Having Biscuit in my life helped me in doing so. Taking him for walks gave me time to think about what I wanted to get out of life. I thought to myself, there has to be more than this. I want to have a nice home, go back to school and live a happy life alone or not. I didn’t need a companion, none other than my dog and my family. One cold day in January it was snowing and couldn’t be more than 15 degrees outside.Biscuit needed to go out, so I put our coats on and took him for a stroll. While walking him I heard a whimpering noise and started looking around. After about five minutes, I saw this little Chihuahua with ice on her ears and could see her ribs as she shivered in the freezing cold. I called for he r and she ran to me, so I put her little body inside my coat and took her home. I put out notice of dog found and decided if no one claimed her within a month, I would keep her. My daughter fell in love and named her Princess. Princess immediately took to our family as if she belonged.Within weeks, I had her back to health. She’s a short haired, light brown Chihuahua and by far the cutest thing I’d ever seen. Her temperament is so loveable and offers love to anyone whether they want it or not. She’ll wear clothes, play, does cute dances when I come home and on a funny note stuffed elephants are boyfriends to her. A month went by and no one claimed her. By this time, we had bonded and I had two dogs to cuddle up next to me. Needless to say I’ve spoiled them rotten. Princess became my second best friend. My little Chihuahua has made a huge impact Young 4 on our family.Her love is so genuine and comforting, there’s just nothing like it. I have fallen in love with her and treat her and Biscuit as if they are my kids. Both of them help comfort us when we have rough days. I believe in fate and don’t think it was by chance that these two dogs entered our lives. We all suffered some form of abuse. Biscuit came from a puppy mill being locked in a cage, Princess was left freezing and may have died had I not found her, and my kids and I suffered from abuse and broken homes. I believe we needed each other and it’s a match made in heaven. (Princess 2012, age unknown)Together these two dogs and my family have been through so much. They have bonded as well and do make life easier to deal with. When I’m sick and laying in bed they seem to know. They always greet me with wagging tails and a toy ready to play as I walk in the door. When I was faced with the possiblility that I may have to find my babies a new home, it broke my heart. I had to flee our apartment for safety reasons and save for a new place, I had no where to keep my dogs. My family stepped up and my cousin allowed Princess to stay with me at her house, while my brother allowed Biscuit to live with him.The bond I have with my dogs is different from one I have with a Young 5 human companion. My dogs don’t judge me, they love me no matter what and always are happy to see me. Leaving the apartment turned out to be a blessing. I had to save for several months and live in an apartment with a total of nine people. I took on different roles in the house to do my part. Going from my own three bedroom apartment to a twin size bed I shared with Princess on the floor and everything I own locked in a storage unit, was very hard. I had to be humble and prayed every night just to get me through.After I had saved enough money, I started searching for a new home. It took four long months to save enough money to move. I had been searching for a home that was big enough so that every child would have their own room, an office for me and a basement with a fenced back yard for the dogs that I could afford. If I hadn’t started looking when I did, I may never have fell in love with my third best friend, Will. He has been a friend of the family for many years, but I hadn’t gotten to know him well, I only heard so many good things about him. It was at the hospital when his neice Kendra was born when we first had met.I thought then he may have been interested just by the way he looked at me and the way I felt when he hugged me for the first time. It had been over a year and a half since I actually felt anything for anyone. It took a year of off and on meetings and it wasn’t until his neice’s first birthday that the connection was established. He kept making eye contact with me and conversation that kept me smiling from ear to ear. I got that warm feeling inside I had hoped to feel someday. At that point I let go and put him in God’s hands, I let God decide if it were meant to be.Two weeks had went past since the birthday party and just by chance or act of God we happened to run into each other at the store. We had a good conversation I Young 6 thought wouldn’t end, nor did I want it to. The way he looked at me with those eyes of kindness, want and the feeling of my heart thumping as every word left his mouth, it was then I knew my feelings were valid and it just may be meant to happen. I had mentioned that I would be moving in a few weeks and ask if maybe he could help since he had a truck, of course he agreed. I finally found my current house that fit all my needs and turned out to be in his neighborhood.I didn’t have Will’s phone number and needed help moving. The only way to get was to go to his house, I knew that’s what I had to do. I’ve never been so nervous in all my life as I pulled down his street and thought I was gonna to hurl walking up those steps to his door. As I knocked, my heart was in my throat. He answered the door and gre eted me with his smile I had missed and thought about for weeks. He gladly gave me his number and said to call when I was ready. I called him and we set a time for him to move my things. As he pulled in to pick me up, my heart was pounding and I had butterflies in my stomach.We had good conversation on the way to the storage and after all was done, he decided to take me on a tour of the neighborhood showing me all the ends and outs. I thought, well I won’t get lost when walking Biscuit and Princess. When he finally took me home, I was a little sad because I didn’t want the night to end. However, he did get to meet my dogs and their opinion mattered a great deal. They are loyal and have been here far before he exsisted to me and they liked him. Turns out he left his dolly there so I knew he had to come back to get it, and that he did.My heart fluttered as he got his things, that night I took a shot and ask if it would be okay if I called him. Later that night we talked for at least an hour, laughing and enjoying good conversation as I sat on my porch with my dogs cuddled beside me. The next night he came over to set up my washer and dryer. I ask if he wanted to Young 7 watch a movie and as we watched Daredevil, he leaned over and kissed me for the first time. It was the most amazing feeling I had ever felt. Right then I felt that he was the one I had been waiting for so long. He called the next afternoon and ask me out on our first real date. Our date was to little pizza place and I love pizza! The conversation and date went so well, we decided to make a weekend of it. We’ve seen each other almost everyday for the past year and a half since our first kiss. On November 23, 2012 he ask me to be his wife and I happily accepted his proposal. We’ve become best friends that love each other unconditional the way my dogs love me. No matter what it is, I know I can talk to him and not risk judgement. We have so many similar interest and have fun doing nothing at all. The future is untold as life brings about changes, but I believe I have found my best friends that I will love the rest of my life. Will and I at Van Halen concert, 2012) I’ve been down a long, broken road that lead me to some of the happiest times and saddest times in my life. For once, I now feel complete and found three best Young 8 friends that will give me a lifetime of memories. I know that through ups and downs they will be there for as long as God allows. I was once a broken woman struggling through illness, loss of loved ones, hopelessness and lived a sad, lonely life. Through prayer, patience, self disipline and a few best friends I’m now a happy woman that has gained a new family, a true love and best friends I’ll love forever.

Advertising AIDA Model

AIDA Model ATTENTION A = PAN-TASTIC OFFER FREE PIZZA INTEREST I = Hot Online 1 =RM 22 = Hot Online 2 = RM 29 = Hot Take-Away 1 = RM 19 = Hot Take-Away 2 = RM 26. 90 = Add RM 3 to upgrade to Supremes Pan Pizza DESIRE D = The image of delicious Pizza ACTION A = PIZZA HUT ONLINE ORDERING- www. pizzahut. com. my- = Halal Logo = Valid until 15 December 2011 ADVERTISER In Wichita, brothers Frank and Dan Carney opened the first Pizza Hut restaurant on June 15, 1958. They had been approached by the owner of a small building who wanted a nice neighbourhood business, and had read the Post's article about pizza.The Carneys borrowed $600 from their mother, located John Bender, an airman from McConnell Air Force Base who had worked as a pizza cook, purchased some secondhand equipment and were ready for business. The first night, they gave away pizza to interest potential customers. Many people ask how Pizza Hut got its name. When the Carneys were setting up that first restaurant, the building has a sign with room for just nine characters. They wanted to use â€Å"pizza† in the name, which left room for a word with only three characters. A family member suggested the uilding looked like a hut†¦. and Pizza Hut was born. 1959 :  Pizza Hut is incorporated and the first franchise unit opens in Topeka, Kansas. 1965 :  Ã¢â‚¬Å"Putt-Putt to Pizza Hut† musical jingle is developed for Pizza Hut's first television commercial. 1967 :  A Pizza Hut restaurant was built in five days by franchisees at the Oklahoma State Fair. World's largest pizza (six feet in diameter) is baked and served at the grand opening of the Fort Worth, Texas Pizza Hut. 1968 :  International market entered with the opening of the first Pizza Hut in Surrey, B. C. , Canada.Pizza Hut serves a million people a week at its 310 locations. 1977 :  Super Supreme is introduced. Pizza Hut opens its 3,000th unit in Arlington, Texas. 1980 :  Pan Pizza is introduced throughout the system. 1983 :  Personal Pan Pizza, with a five-minute guarantee, is introduced. Pizza Hut serves one and a half million pounds of pasta annually. Pizza Hut employs 10,000 teenagers from 16 to 19 years of age. 1984 :  BOOK IT! National reading incentive program is launched with 200,00 elementary students enrolled. 1988 :  Hand Tossed Traditional Pizza is introduced.Pizza Hut celebrates its 30th anniversary with a total of more than 6,000 restaurants and delivery units worldwide. 1990 :  Pizza Hut delivers more than 1,349,000 pizzas on Superbowl Sunday, about 7,000 pies per minute. 1995 :  Pizza Hut launches the â€Å"You'll Love The Stuff We're Made Of† campaign. Buffalo Wings soar onto the menu. Pizzeria Stuffed Crust Pizza is introduced which immediately sets company sales records. 1998 :  Surrey Place Pizza Hut celebrates its 30th year of business! ADVERTISING AGENCY Pizza Hut Hands Digital, Social Media to MartinE-commerce Business Goes to Huge Yum Brands' Pizza Hut has handed digital marketing and social media to its lead agency, Interpublic Group of Cos. ‘  Martin Agency. Sibling agency Huge has been tapped to handle Pizza Hut's e-commerce business. Both moves occurred without a review. Digital marketing was previously handled by Dallas-based indie agency IMC. The move to hand digital marketing and social media to Martin â€Å"was made to help fully integrate our digital and advertising initiatives,† according to a Pizza Hut spokesman.Huge, meanwhile, will be responsible for the pizza chain's online ordering site as well as setting overall e-commerce strategy. IMC's swan song for Pizza Hut were the recently released iPad and Android apps, as well as an updated iPhone app. Pizza Hut in 2009 launched the pizza category's first iPhone app, which has since been downloaded nearly 3 million times. The Pizza Hut spokesman said that Huge will simply â€Å"fine-tune† the online ordering platform, rather than revamp it. Pizza Hut in recent years has prioritized online ordering, as have rivals Papa John's and Domino's, making for a heated race to digital dominance.All three chains in the past have said that they hope to do about half of their business online. In April 2010 Pizza Hut had unveiled a simpler online ordering platform — customers can now order a pizza in two clicks — built by IMC and QuickOrder, Chicago. Papa John's was the first of the three big chains to offer online ordering, though Pizza Hut built industry-first ordering platforms for not only the iPhone but also Facebook, and Domino's made waves with its Pizza Tracker. Pizza Hut chief marketer Kurt Kane last year  pinned a sales turnaround on $10 pizzas and two-click ordering.Indeed, its 2010 U. S. same-store sales were up about 8%, although that growth was tempered by the chain's first-quarter 2011 earnings: U. S. same-store sales were down 3%. Pizza Hut in 2010 spent $217. 4 million on measured media spending, up 9. 7% from the prior year, according to Kantar. MEDIA The Marketing Communications Mix To ensure that our message manages to reach as much of the target audience as possible we have chosen to use the following communication approach. This approach uses a combination of advertising using two media forms, the internet and television.In accordance with the advertising, sales promotions and public relations will be carried out to hopefully guarantee the success of the campaign. Television The creation of television provided a new opportunity for widespread effective advertising. When viewing advertisements the public assesses what the advert conveys and how it conveys this message. This causes the public to evaluate aspects such as presentation, creative appeal as well as of course the message. Therefore due to impact that this powerful audio-visual tool can have on the audience, it is imperative that much consideration is given to the impression that is portrayed.One major benefit of television advertising is that it has a very high level of penetration. Statistics have shown that in the United Kingdom on average the public watches television for '28 hours per person per week' (Nationmaster, 2009). This therefore provides a lucrative possibility for many corporations. Due to the audio-visual possibilities that television advertising provides it gives the advertisers an opportunity to utilize the creative potential and fully portray the message desired which consequently helps the brand to achieve its aspired goals.For the television advertisement, a brand such as Pizza Hut should produce adverts that are creative and entertaining but also ensures that the core message is clearly communicated. The advertisement must be appealing to keep the attention of the audience to hopefully limit the effect that surrounding noise and distractions may have. There is a tendency of many consumers to directly link the credibility of a brand with the credibility of the medium, and television advertisi ng is perceived as a highly credible source to most audiences.Therefore the credibility of the Pizza Hut campaign has high chances of being enhanced if it associated with TV adverts. The television advertisement for the new campaign needs to be positively engaging on the emotional and psychological grounds. Our basic aim is to implement the pull strategy to create a demand for this new product category via the mass media. The target audience for the pizza hut campaign is the health conscious segment, but health consciousness is reflected in varied shades for different individuals, and this consideration is depicted in the television advertisement.The advertisement shows an ordinary British family consisting of a mother, a father and two teenagers; a son and a daughter. They are discussing what to have for dinner at the dining table. One option that is discussed is pizza, and it shows the four different perspectives of having pizza for dinner. The mother's standpoint is that pizza wo uldn't be suitable as it is unhealthy and lacks proper nutrients for the family, while the daughter's perspective is that she would have motivational conflicts due to the high calorie count and the diet she as been carrying out, the son also may have a similar negative perspective due an extensive work-out schedule that he has been keeping to and doesn't want to ruin and that father may be worried about blood pressure and cholesterol that are common with his age and therefore the consensus is not to order a pizza even though everyone would enjoy the experience. A pizza base appears magically on their table and tops itself up with all the healthy ingredients like vegetables/grilled lean whit meat/low fat cheese etc, which adds to the health quotient of a pizza.The advert now describes the complete new range of healthy Pizzas from Pizza Hut. This advertisement aims to appeal to its audiences through an emotional stance. Understanding a mother's basic instinct to ensure the family keep s healthy, understanding many teenager's insecurities as well as understanding the worries about health for the majority of the aging population. The psychological perspective of this advert would be that people are enjoying a pizza without experiencing cognitive dissonance.The advert would have a strong visual appeal to create the sense that it would be delicious and full of flavour, this would be carried out with visually appealing colours of the topping as well as the surrounding background of the advert. The slogan used for this advert is â€Å"Pizzas Just Got Healthier. † This is a clear, strong slogan and it also communicates the core idea of the whole advertising campaign in lucid, simple language which is easily retained by consumers. The slogan also is able to depict an image of the brand which cares about its customer's health through an product innovation.The sales promotion that is integrated into the campaign will be shown at the end of the advert with a change i n the tonal quality of the speaker, this is aimed at getting the audience to pay attention at the moment when the majority of the information is relayed. Refer to Appendix A for story board. The last but not the least the advert would be following the Association Guideline within â€Å"C4'S Golden Guidelines†; the television advertisement will be aired throughout a entertainment/comedy section, throughout the time period of 6pm to 8 pm.This time period would be a high reach period as it after school and work when more members of the family are at home. It would be most viable to relate the advert to the shared territory and common targeting aspect of the Association Guidelines. Internet Advertising The internet is described by many as a one of the most important inventions of the century. It has been a part of a major revolution in technological development worldwide. With the advent of web based advertising in 1994, it has become an extremely convenient method for many brand s to reach to the greater masses at a relatively lower cost in comparison to traditional media.The current generation is highly dependent on the internet, and therefore advertising online in the form of banner ads, button ads, pop ups are the smart and viable options for many reputed brands. Potter (1994) ‘estimates that web based marketing results in ten times the units sold at one tenth of the advertising budget, and that's one of the most important reasons to opt for an online advert. ‘ An added bonus also is that consumers have the option of watching the advert as many times as they wish and so are able to obtain all the information that the advert provides.The new Pizza Hut campaign focuses mainly on giving healthier alternatives when visiting Pizza Hut, mainly in the forms ‘Healthy Pizzas'. This should be highlighted clearly to the audience as this should create an interest that may cause possible customers to acquire more information about the campaign. Anot her rationale for using web based advertising is the higher chance of an instantaneous purchase, as long as there is a option of purchasing the product or service. This impulse purchase effect will occur especially with food producers such as Pizza Hut, as it satisfies a physiological need in Maslow's hierarchy of needs.To hopefully ensure a purchase it would be advisable for Pizza Hut to have an option of â€Å"Order Now† and a link to the website. Public Relations Harris (1998) indicates the ‘purpose of marketing PR is to gain awareness, stimulate sales, facilitate communication, and build relationships between consumers and companies and brands. ‘ This opportunity is an interesting prospect for Pizza Hut and alongside advertising may enable the campaign to reach more of the target audience.Pizza Hut can use its public relations agency to promote its products, services as well as its corporate identity. This is especially useful as the campaign is aiming for an image change, public relations will help communicate this change to many different groups of stakeholders. Corporate public relations is responsible for establishing understanding and trust with individuals who have a potential or actual interest in the organisation, (Kitchen, 1997). According to Gruning (1992), ‘corporate PR is the management of communication between an organisation and its publics. These may include health organisations, local businesses, local education authorities and potential customers along with many more groups. Pizza Hut can use and associate ‘the high credibility attached to this form of communication. ‘ (Fill et al, 2005) to create credibility and maintain the credibility of the brand. In order for Pizza Hut to be effective when carrying out its public relations, it will introduce newsletters informing the previously mentioned groups of what they are trying to do in its new health campaign.Pizza Hut could also evaluate the effectiveness of its public relations by offering readers the chance to comment on the company and any articles through the feedback form at the back of the newsletter. Pizza Hut has decided to put together an article with a major newspaper publisher about obesity levels and the new Pizza Hut healthy campaign. Public relations are often important at more of a corporate level and without this option Pizza Hut would struggle to be seen as a major food outlet. This can be seen as a form of publicity.Pizza Hut should also conduct a certain amount of public relations to its internal stakeholders such as staff and external stakeholders. Internally the employee magazine should be used and these cues should ‘develop images and perceptions' (Fill, 2005) in the mind of the stakeholders, internally as well as externally. Therefore the ability for public relations to reach a medium size audience and also portray a credible image indicates that Pizza Hut should be using PR as one of its communication to ols.It must not be ignored however that public relations is more effective when integrated with other communication tools. By combining such tools as advertising with public relations it is possible to gain full national coverage something that would not necessarily be possible with other communication tools. Sales Promotions The institute of sales promotion (2004) defines sales promotion as a ‘planned and implemented activity that both enhances product or service appeal and changes customer behaviour positively in return for an additional benefit for purchase or participation'. Yeshin, 2006) According to Yeshin (2006) sales promotion can function on three levels by communicating, catching the customer's attention at the point of purchase'(Yeshin, 2006) as well as providing extra information that may influence the purchase decision. Sales promotions can also provide an incentive by offering ‘some form of direct inducement, either immediate or delayed, which changed the p erceptual base of the purchasing decision. ‘ (Yeshin, 2006) Sales promotions can also advance the purchasing decision and ‘invite the consumer to engage in an immediate transaction. (Yeshin, 2006) Therefore there is a strong rationale for using sales promotions in the new Pizza Hut campaign. The ability to create a product trial and sampling is necessary aspect for the success of the campaign. Once attracting customers to try the new healthier pizza range, this hopefully will encourage repeat purchases and create a loyalty to the brand. Through this loyalty there will hopefully be an increase in frequency of purchase as well as different usage. The sales promotions that Pizza Hut are planning on integrating into the campaign are such as a grouping with ‘Innocent Smoothies. Innocent Smoothies is a good association with this campaign as it is a well known smoothie brand which is related heavily with being healthy and prides itself on only using ‘100% natural, h ealthy renewable ingredients. ‘ (Innocent Drinks, 2009) have also already had success with the health conscious target audience already and so will create added value in the mind of this audience. The promotion that Pizza Hut is running is a ‘Meal Deal' in which a choice of healthy pizzas accompanied with either an innocent smoothie or a side salad. This ‘Meal Deal' will be set at ? . 99. Through these promotions there will hopefully be an increase in market share due to brand switching. A pull strategy will occur in which consumer decides to choose Pizza Hut over competing brands. Unlike some other tools of marketing communication, which work over a longer term, sales promotion produces rapid results and return on investment is often substantial. However it will be used along side with other marketing communication tools for this campaign so as to bring about an integrated marketing communication approach. SUPPLIERS / VENDOR

The Many Feminist Themes in Black Swan

The Many Feminist Themes in 'Black Swan' To call Darren Aronofskys Black Swan a chick flick might be a misnomer, but  the film  confronts nearly every significant issue facing girls and women today in a way that few mainstream films dare. The storys simplicity (an up-and-coming ballet dancer earns the coveted main role of White Swan/Black Swan in a production of Swan Lake) belies whats really going on: an internal/external struggle that touches on the duality of womens lives and asks what were willing to sacrifice to achieve success. Plot Summary Nina Sayres (Natalie Portman) is a 20-something ballerina in a famous New York City company. She displays tremendous skill but almost none of the fiery passion that could elevate her from the corps de ballet to a featured dancer role. As the audience soon learns, she is controlled to a disturbing degree. Despite the glamor of her profession, she does little more than shuttle back and forth between home and work. Home is an apartment shared with her mother Erica (Barbara Hershey). The warren-like environment, with its dark halls and various closed doors, suggests repression, hidden secrets, and sealed-off emotions. Her bedroom is little-girl pink and chock full of stuffed animals. This speaks to her arrested development better than any narrative could, and her wardrobe of white, cream, pink, and other pale shades emphasizes her passive, unassuming personality. An opportunity to break out of the pack and become a principal dancer arises when the company decides to perform Swan Lake. The leading role of the White Swan/Black Swan is a part Nina - like every other ballet dancer before her - has dreamed of performing all her life. Although its clear she has the skill and grace to play the innocent, virginal, and pure White Swan, its doubtful she can embody the dark deception and commanding sexuality of the Black Swan - or so the companys demanding artistic director Thomas (Vincent Cassel) believes until a heretofore unforeseen act on the part of Nina abruptly changes his mind. When newcomer Lily (Mila Kunis) barges into the dance studio and interrupts Ninas audition for Thomas at a crucial point, a triangle is established between the three that involves lust, passion, competition, manipulation, seduction, and possibly murder. Adding to the drama, Thomas turns the introduction of Nina as the new principal dancer into an opportunity to kick Beth (Winona Ryder), the companys aging star, out the door by announcing her retirement. Characters and Relationships Its a perfect setup for director Aronofsky to weave various themes into the film, including the nature of female friendship and competition, the mother/daughter relationship, sexual harassment, lesbian relationships, the transition from girlhood to womanhood, the pursuit of perfection, aging and women, and female self-hatred. Each relationship Nina is engaged in - with her mother, with Lily, with Thomas, and with Beth - mines these themes at several levels and twists the perspectives so completely its not clear whats real and whats imagined. In Erica, we see a mother who appears supportive but later reveals her animosity toward her daughter. Erica alternately cheers on Nina and attempts to sabotage her. She lives vicariously through Nina while resenting her achievements. She pushes Nina forward, even as she continually infantilizes her now-adult child. In Lily, we see a friendship thats both liberating and destructive and an attraction that may be purely platonic or steeped in sexual overtones. Is Nina attracted to Lily because she admires the other dancers wild child lifestyle and passion over perfection? Or is she afraid that Lily will supplant Nina in the company as Nina has supplanted Beth? Does Nina want to be Lily? Or does Lily represent what Nina would be like if she embraced both light and dark aspects of herself? In Thomas, we see various facets: the positive mentor who believes Nina can outshine even Beth in the role, the ruthless artistic director bent on breaking Nina and molding her into what he wants, the sexual predator who harasses and seduces women to dominate and emotionally control them, and the manipulative boss who sees what his subordinates are up to - yet turns a blind eye. In Beth, we see Ninas fascination with the companys fading female star played out against the backdrop of societys disdain for aging females. Eager to emulate Beth and feel what its like to be in her shoes, Nina steals her lipstick, an act which foreshadows Nina stealing her role and her power. Ninas guilt over assuming the mantle of female power in the company and her constant feelings of inadequacy build until they erupt in an unnerving hospital scene that is rife with self-loathing and self-hatred. But is  it Beths actions or Ninas deep-seated feelings we witness on screen? Good Girl/Bad Girl Themes in Black Swan Underlying these themes is the idea of perfection at any cost and the good girl/bad girl tug-of-war. Its a seesaw of wills that knocks Nina off-balance mentally, if not physically. The audience sees Nina physically mutilate herself, a cinematic echo of the real-world issue of cutting. This is a self-destructive behavior many females turn to in order to release feelings of pain, fear, and emptiness. The simple donning of a black camisole - the apotheosis of the transition from innocent to worldly - initiates Nina into a world where drinking, drugging, and hooking up with either sex is no big deal. And when Nina literally has to fight herself to play the Black Swan with conviction and passion, we see how great a sacrifice one woman is willing to make to achieve perfection. Black Swan or White Swan? The films trailer makes no bones about the fact that Nina goes mad as she immerses herself in the role of a lifetime. Its a dark Gothic tale of suppression, betrayal, desire, guilt, and achievement. But at some level, it also addresses how women fear their own power and abilities, believing that if they fully exercise both, they risk obliterating and destroying those around them - including themselves. Can women still be good and kind and be successful, or must women always morph into those despised and hated Black Swans when they fiercely go after what they want? And can women live - or live with themselves - after that pinnacle is achieved?

Guide to Writing a College Essay About Failure

Guide to Writing a College Essay About Failure Are you looking for expert advice on this type of an essay prompt: The lessons we take from failure can be fundamental to later success. Recount an incident or time when you experienced failure. How did it affect you, and what did you learn from the experience? Youve come to the right place! Most students get confused when writing on this topic Ultimately, your college essay should emphasize your strong points and talents, not discuss your failures. However, you should consider the fact that choosing to write about failure has plenty of advantages. This essay option will help you convey creativity, maturity, a desire to grow and change over time. A person who can learn from the failure will be successful in life. Thats why you dont need to skip this topic, just reveal how you can turn your bad experience into a good one. Here are some tips to help you do that. Avoid the Obvious Answer If you want to write a successful essay, avoid too obvious and predictable topics, such as learning how to study, getting an A in math, etc. No one will appreciate the clichà © answer. Try to be creative and unforeseen. Wonder what type of failure is important for a good essay? Here are a few great ideas you can use: Letting down your friend or family A failure to behave appropriately A failure to do something under pressure A failure to listen to someones advice A failure to act when it was necessary Think why you acted that way and how you should have performed. No matter which failure you choose to analyze, make sure it reveals your personal growth and confidence. You have to demonstrate that you became a better person thanks to it. Write Without Judgment Try to share your thoughts and ideas without hurting, disappointing and angering others. Write without access emotions and disregard. Your task is to tell what happened in the most straightforward way. Use dialogs, descriptions, specific details to explain your experience in the most understandable to your reader way. Thats why you need to use clear and engaging language. A proper college essay should make a positive impression of you. If you blame others for your failure, it will seem that youve learned nothing from it and the committee may decide that you dont fit the college community. Show What You Learned Revealing your mistakes to the admissions officers shows them the type of student you will be in their college. Do your best to demonstrate what youve learned from your failure. This is the heart of your essay, the main point that should be considered seriously. To realize what you learned requires self-examination, powerful critical thinking skills and contemplation. Your main task is to show that you face problems, learn from them and move on. This way, you will prove that you are a self-aware and responsive person, a perfect type of student to join the campus community. No Morals at the End The idea of your college essay about failure is to attract the attention of your readers and share your experience with them. Your message should be obvious for the admissions officers to get it easily. Avoid the temptation to sum up your experience at the end, it will destroy the general impression of your essay. You should not be uncomfortable about discussing a failure. Colleges always appreciate students who can analyze their actions and learn from mistakes. When choosing a failure to write about, try to stay away from the topics that include anything illegal, such as underage drinking and drugs, or very risky behavior. Remember the primary goal of your essay: show your character and nature. The college essay is largely about you, about your values and writing ability. Reveal your real emotions and thoughts! image credit: thebluediamondgallery.com

Coca Cola and their Marketing techniques Case Study

Coca Cola and their Marketing techniques - Case Study Example In recent years due to increased competition the company has involved itself in ownership of franchises all over the world. The coca-cola company produces a wide range of products, including: soft drinks (Coke, Fanta, and Sprite), Mineral water (Dasani), non-carbonated beverages (PowerAde sports beverage, flavored tea Nestea). In general the Coca-Cola Company (TCCC) only produces syrup concentrate which is then sold to various bottlers throughout the world who hold a Coca-Cola franchise. Coca-Cola bottlers, who hold territorially exclusive contracts with the company, produce finished product in cans and bottles from the concentrate in combination with filtered water and sweeteners. The bottlers then sell, distribute and merchandise the resulting Coca-Cola product to retail stores, vending machines, restaurants and food service distributors. The Coca-Cola Company offers nearly 400 brands in over 200 countries, besides its namesake Coca-Cola beverage. Diet Coke was introduced in 1982 to offer an alternative to dieters worried about the high number of calories present in Classic Coke.2 The Company also introduced new soft drinks to satisfy a widening spectrum of tastes. Born in Germany, Fanta was introduced in the United States in 1960; today the Fanta family of flavored soft drinks has become one of the best-selling brands in the world. Sprite, a lemon-lime drink, followed in 1961, and in 1963 the Company introduced TAB, its first low-calorie beverage. In 1960 the Minute Maid Corporation merged with the Company, adding frozen citrus juice concentrates and ades under the trademarks Minute Maid and Hi-C to the Company's array of beverages. The Coca-Cola Company offers nearly 400 brands in over 200 countries, besides its namesake Coca-Cola beverage. This includes other varieties of Coca-Cola such as Diet Coke (introduced in 1982 ), which uses aspartame , a synthetic phenylalanine -based sweetener , to eliminate the sugar content of the drink; Caffeine-free Coke ; Cherry Coke (1985); Diet Cherry Coke (1986 ); Coke with Lemon (2001 ); Diet Coke with Lemon (2001); Vanil la Coke (2002 ); Diet Vanilla Coke (2002); Coca-Cola C2 (2004 ); Coke with Lime (2004 ); Diet Coke with Lime (2004 ); Diet Coke with Splenda (2005 ), Coca-Cola Zero (2005), Coca-Cola Black Cherry Vanilla (2006) , Diet Coca-Cola Black Cherry Vanilla (2006), and Coca-Cola Black Tab was Coca-Cola's first attempt to develop a diet soft drink, using saccharin as a sugar substitute. Introduced in 1963, the product is still sold today, however its sales have dwindled since the introduction of Diet Coke. The Coca-Cola Company also produces a number of other soft drinks including Fanta (introduced circa 1942 or 1943) and Sprite. Fanta's origins date back to World War II

Career Assessment for Life Achievement Assignment

Career Assessment for Life Achievement - Assignment Example The most helpful one was the skills profiler. Its results are based on the inputs given by the respondents on the different categories of skills needed in the workplace. It specifically lists the occupation best suited to your personality and interests. Personally, the least helpful assessment was the interest inventory. The test requires you to choose between two occupations without considering one’s capacity to do it – merely based on whether or not the person wants to do the job or not. I assume there are several people who judge their career path based only on their interests but not on skills. They need to consider that many occasions arise in the workplace when skills play the more vital role than interests. A worker may be asked to do a job outside his specified interests but he needs to do it anyway because it’s part of his job. Significant or not, these tools give us quite accurate assessments regarding our personality, interests, skills, and values. The reports are based on our responses, so we can consider these as a hypothesis, not merely guesses. For instance, in my case, the composite score lists cost estimator and credit analyst as one of my top careers. These are interesting jobs for me because I have never tried them yet. Probably, if given the chance, I might also excel in these fields. Other websites allow us to learn more about how these personalities can aid in choosing the right career. By being an introvert, I understand that my stimulation comes from within myself, not from external sources (â€Å"Information about Personality Types†, personalitypage.com).

Social Factors in Language Learning Essay Example | Topics and Well Written Essays - 1250 words

Social Factors in Language Learning - Essay Example This paper declares that nowadays the English language undergoes several variations due to different factors. Among them people can distinguish regional, social, personal and even gender variations. The most widespread and obvious one is regional variation of the English language. This discussion explores that thanks to the popularity of American media and British culture the speakers of both models adopt certain vocabulary and pronunciation from each other. This process is commonly called accommodation. Apart from two main models of English regional variety of this language includes several dialectal variations. There are regional dialects of English both, in the USA and Great Britain. Dialects vary mostly in vocabulary and these differences are quite large and numerous. Unfortunately, this contrast between speakers sometimes leads to conflicts and bulling because one dialect is considered to be more privileged than the other. However, people should abandon this prejudice and treat everyone equally. Depending on people’s social identities, they use different types of language. There are many factors which predetermine the usage of certain constructions, words and intonation. They include the level of education, sex, occupying job and age. In some count ries with English speaking population social variation of the language does not play a huge role.

Pizza Hut Market Analysis

Pizza Hut Market Analysis SWOT Analysis of Pizza Hut (S)trengths 1. Pizza Hut is a welcomed fast food brand in the UK. In a survey, Pizza Huts ranked No.4 in the Most loved list of eating out in UK (Marketing Online 2008). 2. Pizza Hut already uses the online ordering service successfully. Among the Unique audience ranking of Pizza Brand Site, Pizza Hut took the No.1, 515,000, which exceeded Dominos 365,000 (Luan, 2009) (W)eaknesses 1. Fault management decision. Pizza Huts rebranding of some of its outlets as Pasta Hut has generated consumer discussion, but it is a stunt that is unlikely to produce long-term growth for the brand'(Schrezenmaier 2008). (O)pportunities 1. Nutritional food. Restaurant chain Pizza Hut has confirmed that it will become one of the first foodservice operators in the UK to offer nutritional information on its menus as part of new voluntary initiative.'(Market Watch: Global Round-up online 2009). 2. ATM activity. Pizza Hut is launching an advertising campaign using cash machines to promote the launch of its fixed-price Happy Hour menu (Marketing Online 2009). (T)hreats 1. Dominos Price. Dominos has always priced its pizzas at a premium compared with those of Pizza Huts delivery service and independent rivals (Marketing online 2008). 2. Fat Concern. Pizza Hut listed its Mediterranean Deluxe cheesy bites pizza contends 4.392 calories. It keeps you going far about two days-daily intake should be 2,500 for men and 2.000 for women (Director online 2009). Pizza Huts Current Communication Mix 1) Sales promotion One of Pizza Huts more recent sales promotions is its Happy Hour menu. The Happy Hour menu provides consumers the choice not only pizza, but also pasta, salad and plus garlic bread and a drink. Pizza Hut promoted this menu at a  £4 fixed price. Pizza Hut premiered this promotion using an ATM advertising campaign. The purpose of this campaign is to hopefully increase visits by customers to Pizza and was cleverly timed to premier around pay-day for most of the working public. 2) Sponsorship Pizza Hut possesses a wide sponsorship in different and variety areas from past until now. For instance, the notable sponsorship of Pizza Hut is as a part of PepsiCos. There has also been partnerships with Formula one, Euro 96 and was a sponsor of the Newcastle Vipers ice hockey team from 2007/08 EIHL season. Nowadays, Pizza Hut is proud to sponsor National Family Week. This is the biggest official celebration of families and Pizza Hut is a gold sponsor of such an exciting new initiative backed by the largest coalition of family in the UK. (The Greenwich Gazette, 2009) Therefore due to the association with such reputable brands, sponsorship is a very useful method of marketing for Pizza Hut and has helped communicate the image of Pizza Hut to its target audience. 3) E-marketing The internet communication of Pizza Hut plays an important role for customers. Pizza Hut also has used social networking sites such as Facebook and Twitter to create E-marketing. Facebook users can join a Pizza Hut group and receive information of any promotions. This new form of marketing is Pizza Hut adapting to new technology and understanding there are a lucrative options for marketing this way. The target audience that use social networking sites most profoundly Generation X and this creates a parallel to a large proportion of Pizza Huts target audience. 4) Branding In 2008 Pizza Hut rebranded its UK business to Pasta Hut. The expenditure of this rebranding cost  £100M (Marketing Week, 2008) as it refurbished many restaurants and also created new outlets. The change of the brands name could be seen as a trial exercise to promote and test the markets acceptability of the new name. It has been noted however that most of people still prefer the previous name Pizza Hut and found the rebranding of Pasta Hut stale and uninteresting. Objectives Objective 1: To introduce a healthy alternative within the pizza market. A motivational conflict arises for many people when thinking of going to Pizza Hut. Pizza Hut is seen by many people as a fast food restaurant and fast food restaurants are associated with unhealthy food and therefore obesity. This consciousness has become more apparent especially after such documentaries as Super Size Me in which Morgan Spurlock carries out a task in which for a whole 30 days he cant eat or drink anything that isnt on McDonalds menu (IMDB, 2009) This is why Pizza Hut needs to be more aware of looking after its customers health and to give a healthier option for the more diet conscious customers. Therefore the proposal is a selection of pizzas in which you get one of your five a day, these pizzas will also use low fat and low salt. There will also be an option to have wholemeal pizza base to help increase customers fibre content. Pizza Hut has already reduced their salt content in there pizzas; in some cases by as much as 30% (InfoFrancise, 2009), in the last 3 months and since 2007 removed hydrogenated vegetable oils from all its food items, but it is viewed that there is limited awareness of this option for consumers. Objective 2: To ensure that Pizza hut has a healthy alternative in their main product to react to competitors healthy versions. Although Pizza Hut has options of salad and healthy pastas, to compete with competitors there must be a healthy and interesting alternative for more health conscious people. This can be seen in fast food alternatives such as Subway in which there are 12 low fat options all under 6 grams of fat. Dominos, a main competitor of Pizza Hut have an option of reduced fat cheese in which it states 100% great taste, 33% less fat. Therefore to compete effectively with competitors such as Dominos, Pizza Hut needs to produce a campaign that offers a healthy range and then communicate this to their customers. One of the main customer bases are parents either looking for more sophisticated and healthier options for themselves when taking their children to Pizza Hut or for the health conscious parents who are worried about their children eating fast food, this campaign needs to party be aimed at them. Objective 3: To create a new image of Pizza Hut as a restaurant chain that cares and wants to keep its customers healthy. The image of Pizza Hut such as many other fast food restaurants to much of the public is associated with food that has high contents of fat and salt. As the rate of adult obesity is 23%, almost twice the level in France (The Daily Mail, 2009) and also by far the worst rate in Europe, much focus by the government has been put on campaigns to bring attention to this worrying statistic and assist the public with information on how to keep healthy. Therefore Pizza Hut has decided to bring out a new campaign and also through this, a new image of a restaurant that understands the growing issue of obesity and wants to provide and encourage its customers to choose healthy options when visiting Pizza Hut. Hopefully also this campaign should encourage a new customer base of customers due to becoming more health conscious have not visited Pizza Hut as frequently. It is also aimed to encourage existing customers to visit more frequently by relinquishing the guilt of eating food with a high calorific count. Marketing Strategy Pull strategy The healthy eating campaign is directed at end user customers in order to generate increased level of awareness, change and/or reinforce attitudes, reduce risk, encourage involvement and ultimately provoke a motivation within the target group. The campaign hopes to create a motivation for the consumer to therefore stimulate action within the target audience. The consumer expects the offer to be available to them when they decide to enquire, experiment or make a repeat purchase (Fill, 2009). The pull strategy requires the brand to allocate a large proportion of funds to advertising, this is especially so when using mass media and sales promotion. Pizza Hut aims at attaining the objectives of the pull strategy by using television and internet advertising. These advertising forms are seen as very credible examples of mass media as they have the ability for mass penetration which in turn reduces the unit cost of the advertising. This above-the-line communication is accentuated by the use of sales promotions which is a below-the-line communication. Sales promotion which is another aspect of the pull strategy, its aimed at creating a demand for the product in the consumers psyche, this creation of a want/need increases the likelihood of a purchase. The Marketing Communications Mix To ensure that our message manages to reach as much of the target audience as possible we have chosen to use the following communication approach. This approach uses a combination of advertising using two media forms, the internet and television. In accordance with the advertising, sales promotions and public relations will be carried out to hopefully guarantee the success of the campaign. Television The creation of television provided a new opportunity for widespread effective advertising. When viewing advertisements the public assesses what the advert conveys and how it conveys this message. This causes the public to evaluate aspects such as presentation, creative appeal as well as of course the message. Therefore due to impact that this powerful audio-visual tool can have on the audience, it is imperative that much consideration is given to the impression that is portrayed. One major benefit of television advertising is that it has a very high level of penetration. Statistics have shown that in the United Kingdom on average the public watches television for 28 hours per person per week (Nationmaster, 2009). This therefore provides a lucrative possibility for many corporations. Due to the audio-visual possibilities that television advertising provides it gives the advertisers an opportunity to utilize the creative potential and fully portray the message desired which consequently helps the brand to achieve its aspired goals. For the television advertisement, a brand such as Pizza Hut should produce adverts that are creative and entertaining but also ensures that the core message is clearly communicated. The advertisement must be appealing to keep the attention of the audience to hopefully limit the effect that surrounding noise and distractions may have. There is a tendency of many consumers to directly link the credibility of a brand with the credibility of the medium, and television advertising is perceived as a highly credible source to most audiences. Therefore the credibility of the Pizza Hut campaign has high chances of being enhanced if it associated with TV adverts. The television advertisement for the new campaign needs to be positively engaging on the emotional and psychological grounds. Our basic aim is to implement the pull strategy to create a demand for this new product category via the mass media. The target audience for the pizza hut campaign is the health conscious segment, but health consciousness is reflected in varied shades for different individuals, and this consideration is depicted in the television advertisement. The advertisement shows an ordinary British family consisting of a mother, a father and two teenagers; a son and a daughter. They are discussing what to have for dinner at the dining table. One option that is discussed is pizza, and it shows the four different perspectives of having pizza for dinner. The mothers standpoint is that pizza wouldnt be suitable as it is unhealthy and lacks proper nutrients for the family, while the daughters perspective is that she would have motivational conflicts due to the high calorie count and the diet she has been carrying out, the son also may have a similar negative perspective due an extensive work-out schedule that he has been keeping to and doesnt want to ruin and that father may be worried about blood pressure and cho lesterol that are common with his age and therefore the consensus is not to order a pizza even though everyone would enjoy the experience. A pizza base appears magically on their table and tops itself up with all the healthy ingredients like vegetables/grilled lean whit meat/low fat cheese etc, which adds to the health quotient of a pizza. The advert now describes the complete new range of healthy Pizzas from Pizza Hut. This advertisement aims to appeal to its audiences through an emotional stance. Understanding a mothers basic instinct to ensure the family keeps healthy, understanding many teenagers insecurities as well as understanding the worries about health for the majority of the aging population. The psychological perspective of this advert would be that people are enjoying a pizza without experiencing cognitive dissonance. The advert would have a strong visual appeal to create the sense that it would be delicious and full of flavour, this would be carried out with visually appealing colours of the topping as well as the surrounding background of the advert. The slogan used for this advert is Pizzas Just Got Healthier. This is a clear, strong slogan and it also communicates the core idea of the whole advertising campaign in lucid, simple language which is easily retained by consumers. The slogan also is able to depict an image of the brand which cares about its customers health through an product innovation. The sales promotion that is integrated into the campaign will be shown at the end of the advert with a change in the tonal quality of the speaker, this is aimed at getting the audience to pay attention at the moment when the majority of the information is relayed. Refer to Appendix A for story board. The last but not the least the advert would be following the Association Guideline within C4S Golden Guidelines; the television advertisement will be aired throughout a entertainment/comedy section, throughout the time period of 6pm to 8 pm. This time period would be a high reach period as it after school and work when more members of the family are at home. It would be most viable to relate the advert to the shared territory and common targeting aspect of the Association Guidelines. Internet Advertising The internet is described by many as a one of the most important inventions of the century. It has been a part of a major revolution in technological development worldwide. With the advent of web based advertising in 1994, it has become an extremely convenient method for many brands to reach to the greater masses at a relatively lower cost in comparison to traditional media. The current generation is highly dependent on the internet, and therefore advertising online in the form of banner ads, button ads, pop ups are the smart and viable options for many reputed brands. Potter (1994) estimates that web based marketing results in ten times the units sold at one tenth of the advertising budget, and thats one of the most important reasons to opt for an online advert. An added bonus also is that consumers have the option of watching the advert as many times as they wish and so are able to obtain all the information that the advert provides. The new Pizza Hut campaign focuses mainly on giving healthier alternatives when visiting Pizza Hut, mainly in the forms Healthy Pizzas. This should be highlighted clearly to the audience as this should create an interest that may cause possible customers to acquire more information about the campaign. Another rationale for using web based advertising is the higher chance of an instantaneous purchase, as long as there is a option of purchasing the product or service. This impulse purchase effect will occur especially with food producers such as Pizza Hut, as it satisfies a physiological need in Maslows hierarchy of needs. To hopefully ensure a purchase it would be advisable for Pizza Hut to have an option of Order Now and a link to the website. Public Relations Harris (1998) indicates the purpose of marketing PR is to gain awareness, stimulate sales, facilitate communication, and build relationships between consumers and companies and brands. This opportunity is an interesting prospect for Pizza Hut and alongside advertising may enable the campaign to reach more of the target audience. Pizza Hut can use its public relations agency to promote its products, services as well as its corporate identity. This is especially useful as the campaign is aiming for an image change, public relations will help communicate this change to many different groups of stakeholders. Corporate public relations is responsible for establishing understanding and trust with individuals who have a potential or actual interest in the organisation, (Kitchen, 1997). According to Gruning (1992), corporate PR is the management of communication between an organisation and its publics. These may include health organisations, local businesses, local education authorities and potential customers along with many more groups. Pizza Hut can use and associate the high credibility attached to this form of communication. (Fill et al, 2005) to create credibility and maintain the credibility of the brand. In order for Pizza Hut to be effective when carrying out its public relations, it will introduce newsletters informing the previously mentioned groups of what they are trying to do in its new health campaign. Pizza Hut could also evaluate the effectiveness of its public relations by offering readers the chance to comment on the company and any articles through the feedback form at the back of the newsletter. Pizza Hut has decided to put together an article with a major newspaper publisher about obesity levels and the new Pizza Hut healthy campaign. Public relations are often important at more of a corporate level and without this option Pizza Hut would struggle to be seen as a major food outlet. This can be seen as a form of publicity. Pizza Hut should also conduct a certain amount of public relations to its internal stakeholders such as staff and external stakeholders. Internally the employee magazine should be used and these cues should develop images and perceptions (Fill, 2005) in the mind of the stakeholders, internally as well as externally. Therefore the ability for public relations to reach a medium size audience and also portray a credible image indicates that Pizza Hut should be using PR as one of its communication tools. It must not be ignored however that public relations is more effective when integrated with other communication tools. By combining such tools as advertising with public relations it is possible to gain full national coverage something that would not necessarily be possible with other communication tools. Sales Promotions The institute of sales promotion (2004) defines sales promotion as a planned and implemented activity that both enhances product or service appeal and changes customer behaviour positively in return for an additional benefit for purchase or participation. (Yeshin, 2006) According to Yeshin (2006) sales promotion can function on three levels by communicating, catching the customers attention at the point of purchase'(Yeshin, 2006) as well as providing extra information that may influence the purchase decision. Sales promotions can also provide an incentive by offering some form of direct inducement, either immediate or delayed, which changed the perceptual base of the purchasing decision. (Yeshin, 2006) Sales promotions can also advance the purchasing decision and invite the consumer to engage in an immediate transaction. (Yeshin, 2006) Therefore there is a strong rationale for using sales promotions in the new Pizza Hut campaign. The ability to create a product trial and sampling is necessary aspect for the success of the campaign. Once attracting customers to try the new healthier pizza range, this hopefully will encourage repeat purchases and create a loyalty to the brand. Through this loyalty there will hopefully be an increase in frequency of purchase as well as different usage. The sales promotions that Pizza Hut are planning on integrating into the campaign are such as a grouping with Innocent Smoothies. Innocent Smoothies is a good association with this campaign as it is a well known smoothie brand which is related heavily with being healthy and prides itself on only using 100% natural, healthy renewable ingredients. (Innocent Drinks, 2009) have also already had success with the health conscious target audience already and so will create added value in the mind of this audience. The promotion that Pizza Hut is running is a Meal Deal in which a choice of healthy pizzas accompanied with either an innocent smoothie or a side salad. This Meal Deal will be set at  £4.99. Through these promotions there will hopefully be an increase in market share due to brand switching. A pull strategy will occur in which consumer decides to choose Pizza Hut over competing brands. Unlike some other tools of marketing communication, which work over a longer term, sales promotion produces rapid results and return on investment is often substantial. However it will be used along side with other marketing communication tools for this campaign so as to bring about an integrated marketing communication approach. Scheduling and Implementation All the creatives for the campaign will be carried out via an agency used by Pizza Hut on previous successful campaigns. As commented on the agencies website regarding the results of one of their campaigns. The following year Pizza Hut UK reported their best-ever financial results and achieved the goals in their five-year plan a year early (Cchange, 2009) Media Planning essentially means the process of establishing the exact media vehicles to be used for advertising. (Entrepreneur, 2009) After having defined our specific target group which is the Health Conscious customers, and using a pull strategy, the media planning would automatically be done for the mass media, and TV and web based advertising have been chosen based on their wider reach at a relatively lower cost. The media planning has been done keeping in mind the following aspects:- Reach. Shown as a percentage, reach is the number of individuals (or homes) the product is aimed to be exposed to through specific media scheduled over a given period of time. (Entrepreneur, 2009) Frequency. Using specific media, on average how many times an audience be exposed to the advertising message? It takes an average of three or more exposures to an advertising message before consumers take action. (Entrepreneur, 2009) Cost per point. Whats the cost of buying one rating point for the target audience; which equals one percent of target audience, its a method used in comparing broadcast media. Impact. Does the medium used create opportunities when appealing to the senses, such as sight and hearing, in its design and production? Selectivity. To what extent can the message be limited to the people who are known to be the most realistic prospects. The distribution in this case is direct B2C as the pull strategy is used extensively which aims at minimizing the distribution channels. Both the TV and web adverts will be aired January to August, and this timescale is chosen to synergize the idea of healthy pizzas with people trying to be on a diet and lose weight during the summer when the public is more inclined to exposing themselves to d summer sun, and a fit body is an added advantage to that. Resources Budgeting The below table indicates the budget used during the previous years and hence the marketing campaigns will be based around these figures. Leading pizza restaurants and takeaway chains have increased their spend over the past few years. (Mintel, 2009). Therefore as this will be Pizza Huts biggest campaign of 2010 a sizable budget will be assigned. This will be set at between 15-20% of their annual marketing spend assigned to this new healthy pizza campaign. The campaigns will be targeted from January to August. The reasoning behind this is as the New Year is a time when people are beginning to make resolutions about their diet. The lead up to the holiday season summer should also be heavily targeted as many people will want to get in shape for their holidays and gain the perfect body. PR The PR agency will be held by Pizza Hut on a retainer basis of  £2,000 a month. The benefit for Pizza Hut is that most agencies will sacrifice some time recovery for the sake of certainty, so the client will always get better value through paying a regular fixed amount. (B2bm, 2009) TV TV adverts cost have been calculated on the following basis. In general TV adverts are bought on a cost per thousand viewer basis, most channels offer discounts on ITVs standard price of  £5.69* per thousand viewers. (TV Advertising, 2009) Since the advertisements will be carried out during peak evening and afternoon times when the family are together a higher rating will be achieved as a result a high budget has been set for this. As commented by where on the earth group the average budget for producing a 30 second commercial in the UK is around  £140,000 (Ehereontheearthgroup, 2009). Hence this is the budget set for the creative of the TV advert. On-Line Advertising. The banner advertising budget will be based on the fact that a banner ad on Yahoo! would cost you anywhere between $2,000 to $5,000 per month. (Benchmark communications, 2009). In pounds that is roughly 1,500- 3500 a month. As other companies such as MSN will be used a sizable budget will be used every month. Pop up ads will be budgeted in a similar manner to this. The micro site development costs will be based up the design of the site and hosting by an agency including having SEO developed within the site. Sales promotions The main cost associated with these will be creative and done by the agency with the main cost be associated with printing of the sales promotion materials such as leaflets and inserts into the menus. As this is to be done nationwide the costs are expectedly high. Evaluation and Control Evaluation is important for two reasons. Firstly, as marketing becomes more important to management, performance of these campaigns increasingly affect remuneration. (Les Binet, 2005) Secondly, what you measure influences what you do. If you evaluate things correctly, then you are able to increase profits by ensuring marketing funds are spent sensibly. If you evaluate things inaccurately there is a risk you marketing priorities will be distorted and funds assigned incorrectly. (Les Binet, 2005) This campaign will be evaluated using the measuring techniques below: Recall and recognition:-In order to check the awareness level the target audience have about the advert the recall test will be used to check how many times viewers spontaneously remember the advert and how well they are able to recognised it when taken away and brought back Sales- The level of sales generated during this campaign will be compared to previous sales, this will help when evaluating the impact of the sales promotion and advertising on the target audience. Web site tracking: There will also be a comparison of traffic on the website before and after the campaign. Online advertising: The click through rate that is the percentage of viewers who click on a banner advert would also be tracked. References De Avila, J. (2008). Home Family Shopping Around / Healthier Pizzas. Wall Street Journal. D.2. Potter,E. (1994). Commercialization of the World Wide Web. 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